L'edito de Passions
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écrit par Mohamed le 03 octobre 2006 23:41:41:
J'ai trouvé ça très juste alors je vous le fais lire.
Il s'agit de l'édito du site de ce vendeur d'occasions de Singapore bien connu."Dear manufacturers,
if you are reading this. Please ponder on your planning, your product lifecycle is too short & prices has bloated so much over the last 5years, many buyers are finding it confusing & tired of seemingly unlimited limited editions. Yes, new money is found in new worlds but the masses of economies are struggling to stay in black & the disposable income growth is not matching the growth in retail.
Then, to outdo each other, almost every conceivable mechanical & artistic idea has been put into production which is great for horology & the consumers but ultimately critical for survival. Only a handful of them have stayed true to original form & function which is to tell time reliably and not succumbed to fashion disaster. Fashionable watches are discarded like clothes because you don't wear a winter wear in spring & many times the winter wear is still left new, unsold with your retailers who's having a tough time. Unless, we want watches to be the ultimate fashionable icon then they would have little value left when the season changes, not exactly a good idea if we're buying it for "investment".
After sales service has also deteriorated. In a rush to produce the latest in shortest period of time, some have compensated in quality which usually takes several months to rectify because somebody is having a Summer holiday & not exactly a joy for the new owner who paid 4/5 digits for it, interest loss. Now, don't get too defensive. Think about it. Our survival depends on you & we are clearing the last season's so your new season sells."
A votre avis quelles marques vise-t-il ? ;)
Réponses:
- Je sais pas mais autrichon gris 05.10.2006 10:55 (0)