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écrit par guillaume le 10 octobre 2002 09:24:59:

en réponse à: New York ------New Yoooooooork ! écrit par Xav le 09 octobre 2002 20:29:15:

>from tz
>carrémen(t le plan
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>carrément le poste de tz classics
>si avec ça tu trouves pas ....
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>(Another!) Tour of New York City's Watch Shops 7/12/99
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>Posted by Jeff Low on December 08, 1999 at 09:05:05:
>TZ Classics Forum Number: 995
>Posted from Host: (207.6.144.147)
>(Another!) Tour of New York City's Watch Shops - Dec 7, 1999.
>Many TZ'ers have written up on their watch shopping experiences in New York. This report is from a different perspective - I wasn't shopping - I was just browsing. I also resolved to leave watch sales people alone; I'm in sales also, and I really appreciate relationship building and all that stuff, but I also like it when people who will never have it within their budget for my product don't take up too much of my time.
>Yesterday was a great day to be in New York; all the shop windows were dressed up in that way you see only on the streets of World Capitals. The weather was about 55 degrees and 5th and Madison Avenues were swarmed with throngs of the most expensively dressed people you'll see anywhere. I already have a couple of sporty watches (Breitling Aerospace), and some dressy ones too (18k IWC cal 88 ), so I wasn't in a buying mood; I simply resolved to see as many watches as possible in an afternoon. This tour might work for anyone else with a free afternoon in New York. Total time - 3.5 hours. Total distance - about 2 miles.
>Start point:
>Joseph Edwards at 5th Ave and 42nd Street. Great, just great, window display - a very, very large selection of Lange. I didn't realize they were so popular. (I haven't met anyone yet wearing one.)
>Wempe at 5th and (about 55th, I think). Another great window display. More Langes. This time the number of Langes matched the Rolex display. Absolutely great selection of Pateks.
>At 57th street turn right (East) the Tourneau flagship store is here at the corner of Madison. Lousy window display - big selection of plastic Nike watches. Went inside. Huge place spread over 3 floors and a basement. These folks cater to a broader market. Besides the ubiquitous Rolex, JLC, etc., they have lots of Movado, and strangely, David Yurman. The Yurman watches are prominently sited too. Also strangely, the Rolex display is on the uppermost floor tucked into a corner. The sales help greet you cheerfully. Several are attractive Asian, youngish 20-somethings. Other highlights - a large section of Bell and Ross. Vintage watches - small selection - about 20 pieces - but all very high grade stuff - Pateks and Rolex hooded bubblebacks. There is also a Time Museum in the basement, with vintage watches from several major Houses. Movado was highlighted - several "Polyplans" on display. Pick up their catalog if you are ever there. They put one out several times a year. The reproduction quality is superb.
>Back outside, turn right, then turn left on Madison. About 3 blocks away there is another Tourneau store. So-so window display. But BEFORE you get there, you'll pass the rather inconspicous back entrance to FOA Schwarz, an absolutely great toy store (it's comparable to Hamley's on Regent Street in London). Three floors with stuff for the kiddies you won't find anywhere else.
>Keep going north. Stop for a coffee. The scale of the street changes a bit now. Larger shops give way to smaller ones, but these are still "carriage trade" shops - all carry exquisite books, leather, toys and clothing. Townhouses on the side streets. This is the Upper East Side. Many beautiful, bored looking women with shopping bags. Fur coats are still fashionable in this part of the world.
>At about 74th street on the east side of Madison is Michael Aston (not sure now of the spelling, could be Ashton). Two vintage Patek Calatravas (the ones from the 40's with Brequet numerals) of a good size are in the window - one in pink, one in steel.
>Keep walking north. At about 79th there is Time Will Tell. A small shop specializing in vintage pieces (this shop is about ½ the square footage than the last time I was there 2 years ago). A helpful proprietor. He offered to show me "anything at all" from the safe. I wasn't buying so I didn't waste his time. Not much on display - either in the window or inside in the cases.
>Head back down Madison. At 53rd there is the Cellini store. Cheerfully greeted, and left alone to browse. Many more Langes. No Rolexes here (maybe I missed them). The largest selection of Frank Muller form type (tonneau) watches I have seen anywhere. These are real "statement pieces".
>Directly across the street there is yet another Tourneau store. They must sell a LOT of watches.
>End of tour.
>Some Taxi advice whenever in New York … find a hotel, theatre, or large restaurant or office building - they stop there. Otherwise, you may be trying to hail a cab for a long time.
>Jeff Low
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